Veganuary runs from 1 to 31 January, and UK supermarkets have never made it easier. Every big chain now has its own vegan range. The tricky part is everything else in the aisle, where milk powder, gelatine and anchovies hide in products you'd never suspect. This guide covers both.
Own-brand vegan ranges at UK supermarkets
These ranges are the easiest place to start, because the whole range is designed to be vegan.
| Supermarket | Vegan range to look for |
|---|---|
| Tesco | Plant Chef |
| Sainsbury's | Plant Pioneers |
| Morrisons | Plant Revolution |
| M&S | Plant Kitchen (look for the small Plant Kitchen logo; many items now sit next to the meat and dairy versions) |
| Aldi | Plant Menu |
| Lidl | Vemondo |
| Waitrose | PlantLiving |
| Co-op | GRO |
| Asda | Plant Based by Asda and OMV! (treats) |
Range names change from time to time, so if you can't find one, search the supermarket's app for "vegan".
How to read UK vegan labels
There is no legal definition of "vegan" in UK law, but a vegan label must not be misleading. In practice you'll see three things:
1. "Suitable for vegans" written on the pack by the brand or supermarket.
2. The Vegan Society trademark (the sunflower logo), which the Vegan Society says covers more than 60,000 products.
3. No label at all, which doesn't mean a product isn't vegan. Many everyday products are "accidentally vegan" and never say so.
Accidentally vegan staples
These everyday items are labelled suitable for vegans by UK retailers:
| Product | Note |
|---|---|
| Jus-Rol Puff Pastry Ready Rolled Sheet | Suitable for vegans |
| Bisto Vegetable Gravy Granules | Suitable for vegans. The "Favourite" version is labelled vegetarian only |
| McVitie's Hobnobs The Oaty One | Suitable for vegans |
| Lotus Biscoff Sandwich Biscuits (Vanilla) | Suitable for vegans; may contain milk |
| Warburtons White Toastie | Suitable for vegans; may contain milk |
| Guinness | Vegan since 2018, after Guinness stopped filtering with fish-derived isinglass |
Surprises that aren't vegan
| Product | Why it isn't vegan |
|---|---|
| Lea & Perrins Worcestershire Sauce | Contains anchovies |
| Walkers Cheese & Onion | Milk whey, lactose and cheese powder |
| Most gummy sweets, including classic Haribo | Pork gelatine, often beeswax too |
| Tesco Wine Gums | Beef gelatine |
| Some wines | Can be fined with casein, egg, gelatine or isinglass, which usually isn't on the label |
| Some meat-free products | Vegetarian is not vegan: some meat alternatives use egg white or milk. Check for "vegan" on the pack |
Also watch for red colouring listed as carmines, carminic acid or E120, which is made from insects. For the full list, see 25 hidden animal ingredients to check on every label.
Your Veganuary week-one basket
1. Protein: tofu, tinned chickpeas and lentils, and one own-brand vegan mince or burger to try.
2. Dairy swaps: an oat or soya milk, a plant-based yoghurt and a vegan spread.
3. Bread and bakery: check the label; many sliced loaves are vegan, but some contain milk.
4. Cupboard: pasta, rice, tinned tomatoes, peanut butter, Bisto Vegetable gravy.
5. Treats: Hobnobs, Biscoff or Haribo Jelly Beans, after checking the pack.
Check anything in the aisle in seconds
You don't need to memorise every ingredient. Take a photo of the ingredient list with Vegan Scan AI and it tells you whether a product is Vegan, Not Vegan or needs a Check, with every flagged ingredient explained. It reads the label itself, so it works on supermarket own brands and imported products too.
Ranges and ingredients checked on 3 November 2026 using UK supermarket websites, brand pages and UK government guidance. Ranges and recipes change; always read the current label. If you have a food allergy, confirm with the manufacturer.
